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Research papers

Solid as an MROC

According to Forrester, more and more agencies offer market Research online Community (mRoC) services alongside other methods. nonetheless, efficiently coping with the huge amount of text that some mRoCs produce often remains a challenge. This...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Steven Deketelaere, Istvan Hajnal, Jo Steyaert
Company: iVOX
November 6, 2012
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Citation

Deketelaere, Hajnal and Steyaert (2012a, November 06). Solid as an MROC. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/solid-as-an-mroc


Research papers

The integration between the Internet community and the Internet panel

The paper describes the work that has been carried out to test a set of existing marketing research methodologies applied to the internet environment. One of the objectives of this project is to test how spontaneous opinions can be used as a valuable...

Catalogue: ESOMAR Net Effects 2001
Authors: Zilda Knoploch, Leandro Kenski
Companies: ENFOQUE PESQUISA & STRATEGIR ENFOQUE, iVOX
February 11, 2001
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Citation

Knoploch and Kenski (2001a, February 11). The integration between the Internet community and the Internet panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-integration-between-the-internet-community-and-the-internet-panel